I was listening to my favorite radio station when TrueCar commercial came on and they were claiming to be consumer’s best friend when it comes to buying a car. The ad said something like: We know what people paid for your car in your area so we will tell you the price you should pay, and so on…

Let me clarify how TrueCar, and other sites like it operate. When I managed a car dealership I would log into my TrueCar portal and set up pricing that I want to show